About Amy
Amy Pons
Founder, Unlock the MagicYou wake up one day and—as if by magic—what once felt normal, fine, even extraordinary about your life just doesn’t anymore. There’s a discomfort, an uneasiness that wasn’t there before. It’s unsettling, especially when you have no idea what it is, where it came from, or what to do about it. This is what I describe as a “pinch.”
I should know. It’s what inspired me to break free from the copy/paste culture I had subscribed to for the first 20 years of my career. And it’s precisely what inclines my clients to seek my unique, no-bullshit, meet-you-where-you-are style of coaching.
On paper, I am a corporate marketing veteran with an impressive leadership and project track record spanning two decades, now turned Master Certified Life Coach, Chakra Healer, Soul Awakener, podcast host, and social activist. But on a deeper level, I am a spicy, truth-telling, non-conforming healer who empowers my clients—through empathy, passion, spiritual guidance, and a little bit of magic—to discover who they truly are, so they can step into the light and live as their highest and truest selves.
Before my own awakening, I spent over 20 years climbing the corporate ladders of household-name brands like Toys R Us, Vitamin Shoppe, and Discover. It’s all glitz and glamour until the workplace abuse sets in. Once my experience hit a fever pitch—where my body, mind, and soul were screaming at me to make a change—I finally listened and haven’t looked back, starting Unlock the Magic® in early 2023.
Unlocking Your Divine Feminine
We all have it—that spark inside us made up of our “why,” the navigational beacon that guides us through life.
It’s just waiting for you to unlock it.
I’d love to help!
Master Certified Life Coach
After 2o years of being a people leader and coach in the private sector, I earned my certification as a life coach - because it all intersects. My modality is energy that works within the guardrails as a professional coach. My magic is understanding where your body is trying to go, and allowing your mind to give you permission to explore.
Podcast Host
As a healer, and a warrior, I unsubscribed from the copy/paste expectation of the world around me and launched “Women Making Moves” which allows me to amplify the women who are thriving in the unsubscribe. I celebrate the women of the world that have created their own safe haven amidst the world that was never created with them in mind.
Crystal & Chakra Healer
Everything is energy. Energy is everything. The same way the moon moves the oceans, we co-create everything around us. We tap into the big 7 chakras to see what may feel sticky or icky for you, as when we’re triggered, we are invited to heal that part of us.
20-Year Marketing Professional
I have worked with big brands behind my name my entire career - Babies “R” Us/Toys “R” Us, The Vitamin Shoppe, and Discover Financial Services…to name a few. I bring the power and marketing strategy from the mainstream to pair it with your magic, your unique brilliance to create a plan that you feel amazing about.
Serving women who know they’re here to do more
Feeling into the next best action can be hard when we’re feeling inundated by the day to day, which may not align with what we’re trying to feel. We create the balance between the “doing” and the “feeling” - allowing all to come in and to be valid so that we can move through.
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You feel the pinch, and you may or may not know where it’s coming from. We go and find it, release it, and allow you to step into consciousness.
Moon Ceremonies
Chakra Balancing
Sacred Womb Healing
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You’ve identified areas of stuckness, or may be working through trauma with a therapist. You’re ready to take a step forward but not sure how.
Life Coaching
Group Coaching
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You’re ready to take the next step in your 9 to 5, you’re ready to launch your business, or you’re a seasoned business owner or coach that is feeling sticky or icky energy. Let’s go find it.
Career Coaching
Business Coaching
Coach-the-Coach
Tune In
Join Amy as she connects and celebrates with the women making moves on a local, regional, national, and global level.
Across the Web
Unlock the Magic is planting seeds here, there, and everywhere!
